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Bifrutas
Campaign Launch
Creation of product design, new brand identity
Date
January 2023
“Bifrutas' new marketing strategy campaign launch: consisted of creating a new product line and its implementation plans. During this proposal, I conceived modern designs for packaging and promotions. I familiarized myself with the process of ideation for a new brand image , including defining the target customer, distribution channels, and designing ads for the new trademark we conceptualized.
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